think less. Care less.
Look better anyway.
Get your visual sh*t together—without burning out, rebranding or buying another template bundle you'll never use.
“No decision fatigue, no overwhelm.”
“Before I built my capsule brand, I would’ve avoided doing my podcast graphic. I would have gone into Canva and been totally overwhelmed. I probs would’ve had 20 different designs and not felt confident about a single one! But today I whipped up podcast graphics in under an hour with multiple choices I actually liked.”
You know what you want it to look like.
but every time you sit down to do it...
Is this on brand?
but i don't have a yellow...now what?!
this looked better in my head
is everyone using this template too?
I like this part...how do i make the rest look right?
Is this ugly?
maybe i need a new template
maybe i need to look at what my competitors are doing again
wait...
ugh idk i've been looking at this too long
You’ve got the fonts.
You’ve got the colors.
You just don’t know how to get there without losing two hours and your will to live.
You don’t hate design. You know how important it is to look like you know what you’re doing. You want to feel proud of the stuff you’re putting out.
But no matter how many templates you buy or fonts you swap, it just… never feels quite right. And honestly? You’re tired of spending hours trying to get your stuff to look “on-brand,” only to still feel kind of “meh” about it.
You're not alone, and you're not the problem.
You were set up to fail.
You were handed a “brand” and expected to magically know how to use it—on top of everything else you’re already doing.
You weren’t taught how to think like a designer. You were just expected to become one.
But now? You get to unlearn that mess and build something better.
Hey I'm Sophie
founder of WorkShy Studio and sworn enemy of branding that only works when you’re in a good mood.
I build brand systems for real people with real energy cycles—not fantasy selves with infinite motivation. If your best effort looks like slouching in bed and knocking out graphics between snacks, we're on the same page.
After years of designing brands and templates in and out of corporate, I kept seeing the same thing: everything fell apart in real life. The brand books were gorg—but they weren’t usable. The templates? Confusing. Overwhelming. Often just more “stuff” people had to manage.
Then Canva changed the game.
Suddenly, brand guidelines were being handed to everyday users. Not designers. Not marketers. Just people trying to post something that looked decent without falling into a shame spiral.
So I stopped trying to make better brand books—and started building better systems for people who needed branding that could bend.
This is how you build a brand you’ll actually use.
My IDGAF Framework
Before you can design anything, you need to know what you actually have capacity for. This step walks you through 3.5 key activities to figure out your real bandwidth for design—recurring tasks, project goals, and your next 90 days of brain capacity. It’s about making your design tasks possible, not aspirational.
This is how we beat design decision fatigue: by locking in 16 micro-decisions ahead of time. Your capsule brand is like a wardrobe for your graphics—everything matches, everything fits, and nothing makes you spiral. Once it’s set, you’ll fly through tasks without a second thought.
Any template can look like your brand—you just need to know how to apply your capsule brand in the right order. This is where you learn the actual steps, not the aesthetic fluff. (Spoiler: It’s not about making everything look perfect. It’s about making everything look like you.)
For 90 days, you’ll focus on using a slice of your brand, on purpose. This is practice, but it’s also a diagnostic: you’ll figure out what you gravitate toward again and again (because it actually works) and what quietly needs to die. The goal? Mastery through repetition, not reinvention.
This is your seasonal debrief—what worked, what didn’t, and what’s getting the chop. You’ll tweak, update, and adjust your capsule brand based on what real-life usage taught you. This is the seasonal check-in and refresh your brand deserves.
CHOOSE YOUR WORKSHY PATH
Whether you're dipping a toe or diving all in, here's how we make branding feel less like a breakdown and more like a breakthrough.
A 3-hour co-working intensive where we fix your visual identity together.
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You bring the brand chaos
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I help define your Capsule Brand and build custom Canva Templates together
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Real-time strategy, decisions, and hands-on support
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Walk away with a Living Brand Book and actual momentum
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+ Includes 3 free months of The Shrug Club for ongoing support
$750 or 3/$250
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How can I work with you?There are three ways: Thoughtless Brand Starter Pack: The Free DIY course walking you through my IDGAF Framework UnSlump In A Day: Spend the day with me and we will co-create your Capsule Brand, Living Breathing Brand Book, and Custom Templates just for you and your needs.
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Can I have you on my podcast?Yes! Especially if you want to talk about: Lowering your brand standards What the branding industry isn't talking about (the user has changed) Why brand books are useless Designing for your "Brandwidth" The tension between brand polish and usability User experience in branding design
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Where can I find you?Honestly? Good ol' fashioned email. I don't spend a ton of time on social media, but I check my email regularly :) Email is sophie @ workshystudio . com If you prefer Voxer, I love to gab too so you can find me there as well (@workshystudio).
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Can I hire you for a full brand?Nope, not anymore. I don’t build brands. I help companies make their brand identities usable and scalable. I do have services where I work with you to create a capsule brand and templates for your brand, using a brand that already exists (at least partially).
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Can I hire you for website design?I don't do custom websites anymore. I'd like to create website templates in the future...but time will tell on that one :) Sign up for my email list if you want to stay in the loop!