think less. Care less.
Look better anyway.
Use seasonal capsule branding to get your visual sh*t together, without burning out, rebranding, or buying another template bundle you'll never use.
You know what you want it to look like.
but every time you sit down to do it...
Is this on brand?
but i don't have a yellow...now what?!
this looked better in my head
is everyone using this template too?
I like this part...how do i make the rest look right?
Is this ugly?
maybe i need a new template
maybe i need to look at what my competitors are doing again
wait...
ugh idk i've been looking at this too long
Designing her visuals used to be the most stressful part of content creation:
“Now that I have my capsule brand, my entire thought process is totally different. Before, every time I opened Canva it felt like a gamble - either I’d get lucky and make something that fit the Money Rebel vibe, or I’d spiral and question everything. Now that I’m on the other side, even creating content doesn’t overwhelm me anymore. The visual identity isn’t the stressful part...it’s just a given.”
You’ve got the fonts.
You’ve got the colors.
You just struggle to use them without losing two hours and your will to live.
You don’t hate design.
You know how important it is.
You want to feel proud of the stuff you’re putting out.
But no matter how many templates you buy or effort you put in, it just… never feels quite right.
And honestly? You’re tired of spending hours trying to get your stuff to look “on-brand,” only to still feel kind of “meh” about it.
You're not alone, and you're not the problem.
You were set up to fail.
You were handed a “brand” and expected to magically know how to use it—on top of everything else you’re already doing.
You never set out to become a designer, yet it feels like you have to be one in order to run your business.
if you can relate...you've landed in the right place!
Hey I'm Sophie
Your Design Deferral Partner
I build brand systems for real people with real energy cycles—not fantasy selves with infinite motivation. If your best effort looks like slouching in bed and knocking out graphics between snacks, we're on the same page.
After years of designing brands and templates in and out of corporate, I kept seeing the same thing: everything fell apart in real life. The brand books were gorg—but they weren’t usable. The templates? Confusing. Overwhelming. Often just more “stuff” people had to manage.
Then Canva changed the game.
Suddenly, brand guidelines were being handed to everyday users. Not designers. Not marketers. Just people trying to post something that looked decent without falling into a shame spiral.
So I stopped trying to make better brand books—and started building better systems for people who needed to break in their branding so they can finally feel comfortable using it.
CHOOSE YOUR WORKSHY PATH
Whether you're dipping in a toe or diving in head first, here's how we make branding feel less like a breakdown and more like a breakthrough.
Everything You Need to create a seasonal capsule brand
The Shrug Club - Free Skool Community
-
Free Brand Scan Reading from Sophie
-
Free Capsule Branding Course and Workbook (aka the thoughtless brand starter pack)
-
What's Your Brandwidth Activities
-
Design resources & Canva templates
-
Quarterly Live Capsule Edit Events
-
Skool Community of fellow Shruggers
unslump your visual branding once and for all
-
This is a unique done WITH you brand refining and development package.
-
It includes 3 strategic calls that uncover what's keeping you in a branding slump every time you sit down to create visuals.
-
We'll work on custom templates and/or a design project together to check some design todos off your list.
-
Real-time design strategy, decisions, and hands-on support from me (Sophie).
Walk away with a capsule brand, brand rule book, extended color palette, custom designs you know how to use, and more brand clarity than you've ever had before.
